Our Story

First Heartland - Independent Broker Dealer

Welcome to First Heartland Capital, one of the few truly independent broker-dealers.

I'm David Hoff and along with my partner, Julius Anderson, we offer you an independent broker-dealer that gives you access to the best product choices with no bias and superior service and technology.

With our wide variety of VUL, VA & Mutual Fund choices, you have the products to succeed to any sales scenario.

What sets us apart is the relationship we share with our registered reps, the back office support we provide, the research and technology we offer, and our industry high payouts.

I hope you will consider First Heartland Capital to be the perfect fit as your independent broker-dealer partner.

Our Independence

We are searching for successful producers who seek a relationship driven, independent environment where superior products and services reign supreme.

Your BD

First Heartland Capital is a fully disclosed introducing independent broker/dealer providing a wide range of high quality product choices and services. Click on the following link to review our technology offering.

Online securities tools, such as representative and customer access to customer accounts, statements, market data and other features
Access to over 40 quality variable annuity and life insurance company products
A variety of technology tools

Competitive compensation based on performance
Research reports on stocks, mutual funds, and life and annuity sub-accounts, click here to learn more
Staff training and business consultation
Estate planning support
View our latest brochure

Our Products

VULs, VAs, plus thousands of mutual funds, stocks, bonds, and CDs offered through Pershing, LLC.

Our Staff

Service & Support differentiate one BD from another. We have a team of dedicated service professionals, committed to providing you with expert, personalized service.